Osama Hosain

It’s common knowledge among most digital advertisers that PPC metrics and industry benchmarks are key to understanding their success. However, to perform better than competitors in such a mobile-first world, they must also ask themselves: What’s a good click-through rate for my mobile ads? What percentage of my ads should be converting on mobile devices? How much should all of this […]

Each month, on average, 1,300 people worldwide ask Google, “What is a good CTR?” Beyond CTR, though, digital marketers want to know: “What is a good cost per click?” “What is the average conversion rate for my industry?” “What is the average cost per action in Google Ads? Digital marketers crave these answers because knowing key PPC […]